BRANDS
NAPAPIJRI
The Napapijri® brand’s outdoor technical apparel and shoes
blend comfort and versatility with a unique focus on style
– enabling consumers to discover their next journey at the
crossroads of style and innovation.
Napapijri® began its journey in 1987. The brand draws its
inspiration from the shadow of Europe’s highest peak,
Monte Bianco, where an Italian travel bag manufacturer mixed
design innovation and function with style, and revolutionized
outdoor apparel.
The brand is a variation of the Finnish word for the Arctic
Circle and the logo, half positive and half negative, gives
visual expression to the North and South poles.
Now its boundaries are more and more global: Napapijiri®
is a polyglot brand synonymous with casual clothing and
footwear between sporty and “premium” style aimed at a
modern, dynamic, always on the move generation.
blend comfort and versatility with a unique focus on style
– enabling consumers to discover their next journey at the
crossroads of style and innovation.
Napapijri® began its journey in 1987. The brand draws its
inspiration from the shadow of Europe’s highest peak,
Monte Bianco, where an Italian travel bag manufacturer mixed
design innovation and function with style, and revolutionized
outdoor apparel.
The brand is a variation of the Finnish word for the Arctic
Circle and the logo, half positive and half negative, gives
visual expression to the North and South poles.
Now its boundaries are more and more global: Napapijiri®
is a polyglot brand synonymous with casual clothing and
footwear between sporty and “premium” style aimed at a
modern, dynamic, always on the move generation.
2009
Design & Collection development exclusivity
European Distribution License
