BRANDS
BEPOSITIVE
BePositive® was founded in 1995, revolutionizing the
concept of sneakers thanks to the highly innovative thinking
of its creator, Ubaldo Malvestiti. In the 1990s the first
tee shirts were beginning to peek out from under jackets,
and BePositive® evolved the look of sneakers: no more
shoes only dedicated to the sport, but an accessory to be
worn any day, on all occasions. The result is a history of
innovation, resourcefulness and forward fashion that is
now the genetic fabric of the mens’ and womens’ collections.
Evolution has brought new technological content and
appeal to sportiness.
The BePositive® customer is a modern consumer, looking
for adventure in any environment and aimed at quality
products that distinguish by reputation and design.
concept of sneakers thanks to the highly innovative thinking
of its creator, Ubaldo Malvestiti. In the 1990s the first
tee shirts were beginning to peek out from under jackets,
and BePositive® evolved the look of sneakers: no more
shoes only dedicated to the sport, but an accessory to be
worn any day, on all occasions. The result is a history of
innovation, resourcefulness and forward fashion that is
now the genetic fabric of the mens’ and womens’ collections.
Evolution has brought new technological content and
appeal to sportiness.
The BePositive® customer is a modern consumer, looking
for adventure in any environment and aimed at quality
products that distinguish by reputation and design.
